CASE STUDY
Daily Maverick secured a five-figure annual advertising agreement with Binance
How South Africa's most-read independent newsroom turned a week of analyst work into an afternoon, and won its first major crypto sponsorship.
Daily Maverick
Independent South African newsroom
6 min read
HIGHLIGHTS
Background
Headquartered in Cape Town, Daily Maverick is an independent news organisation that publishes investigations, analysis, and opinion for a global audience. The outlet attracts more than ten million unique visitors each month and operates one of the world's best voluntary membership programmes, with over thirty-two thousand supporters for free-to-read content.
The Challenge
When Binance approached Daily Maverick about a potential brand partnership, the revenue team had a narrow window to prove that Daily Maverick had the right audience, engaged, financially literate readers who actively followed crypto and fintech coverage.
The problem: that data was scattered. Article-level performance lived in the CMS. Audience demographics lived in GA4. Social referral data lived in another tool. Building a single, defensible pitch deck would normally take a full week of analyst time, time the team didn't have.
"We had a real shot at a category we'd never monetized before, but the clock was ticking. Pulling the data together the old way would have taken us a week, and we had three days."
Styli Charalambous
Co-Founder & CEO, Daily Maverick
The Solution
One workspace, every source
Daily Maverick consolidated their CMS, GA4, and social data into a single Momently workspace. Within minutes the team could filter every article ever published by topic, surfacing every crypto and fintech story alongside the audience behind it.
Pitch-ready audience data
The team built a Binance-specific dashboard showing reader overlap with finance and tech coverage, average dwell time on crypto stories, return visit rates, and the full content footprint Daily Maverick could offer as part of a sponsorship.
Live, not stale
No engineering tickets, no data warehouse project, no waiting on a BI team. The dashboard updates in real time and the same workspace is now reused for every advertiser conversation.
"Momently turned a week of analyst work into an afternoon. It's not just faster, it lets us go after deals we wouldn't even have pitched before."
Styli Charalambous
Co-Founder & CEO, Daily Maverick
The Impact
The Binance team received the pitch deck three days after the first conversation. Within two weeks, Daily Maverick had signed a five-figure annual advertising agreement, the publisher's first significant deal in the crypto category. Beyond the Binance win, the revenue team estimates they've cut pitch prep time by 80% and have started chasing categories, fintech, B2B SaaS, sustainability, that were previously too data-intensive to pursue.
