How SANDOW unified sponsored content, programmatic, and social into one reporting system

SANDOW is a leading design and luxury media group, operating a portfolio of brands that publish print, digital, video, sponsored content, and events for the design industry. Across the group, the team runs original editorial, paid programmatic campaigns, sponsored content partnerships, branded newsletters, and a sophisticated social presence on Pinterest, Instagram, and Facebook.

That breadth is SANDOW's competitive advantage. It's also what makes reporting on the business genuinely hard.

SANDOW's media stack is built for a specific kind of business: high-end editorial, sponsored content for design brands, programmatic display for premium advertisers, and Pinterest as a primary discovery channel. The tools that power that stack are not the same tools most off-the-shelf analytics platforms know how to talk to.

Sponsored content runs through a specialist native ad platform. Programmatic runs through a premium DSP. Email and newsletter analytics live in a dedicated newsletter ad-serving tool. Pinterest needs both organic post data and paid ads data, which most tools either ignore or treat as separate worlds. Layered on top: the usual social, web, and CRM sources for everything else.

Building a coherent picture across that stack used to require pulling exports from each tool and manually stitching them together. Worse, when SANDOW wanted to report on a single creative campaign that spanned a Facebook ad, a Nativo article, and a Pinterest post, there was no way to view those three things as one unit. Each platform reported on its own slice. The customer never saw the whole.

Native integrations for the platforms others skip

Momently built first-class integrations across the platforms that matter for premium media: Nativo, Simpli.fi, Passendo, and Pinterest with both organic post metrics and paid ads metrics from the Pinterest Ads APIs. Combined with the standard set (Instagram, Facebook, GA4, HubSpot), SANDOW now has every analytics source the business runs in a single workspace.

Combo Sections: cross-platform creative as one unit

SANDOW's biggest reporting need was being able to group related media items across platforms into a single reportable unit. A Facebook ad linked to a Nativo article, and a Pinterest post promoting the same campaign, should report as one thing. Momently built the "Combo Section" feature specifically for this: group any media items from any platforms into a single section, with rolled-up metrics, and have them count toward the overall campaign totals.

Custom metrics that match how SANDOW thinks

Standard metrics didn't cover everything SANDOW needed to report on. The team uses a mix of manual-entry custom metrics and formula-based metrics built in Momently to capture the numbers that matter to their business. They also build topic-level GA4 dashboards to slice editorial performance by content category.

A product team that ships on demand

Over more than a year of close collaboration, the Momently team has shipped feature after feature in direct response to SANDOW's requests, from Nativo API enhancements to stay below rate limits, to Pinterest paid metrics, to section-hiding controls, to Combo Sections themselves. The relationship works less like a vendor and more like an extension of SANDOW's own product team.

SANDOW now runs every part of its analytics stack out of one Momently workspace. Sponsored content, programmatic, social, newsletters, and editorial are joinable in the same dashboards and reportable in the same templates. Cross-platform campaigns, the kind SANDOW exists to sell, can finally be measured the way they're sold: as integrated units, not isolated channels.

Just as importantly, when SANDOW needs something the platform doesn't do yet, the answer is "we'll ship it" and not "submit a feature request." That speed of partnership is what turns analytics from a cost center into a competitive advantage.