How SANDOW unified sponsored content, programmatic, and social into one reporting system

SANDOW is a leading design and luxury media group, operating a portfolio of brands that publish print, digital, video, sponsored content, and events for the design industry. Across the group, the team runs original editorial, paid programmatic campaigns, sponsored content partnerships, branded newsletters, and a sophisticated social presence on Pinterest, Instagram, Facebook, and LinkedIn.

That breadth is SANDOW's competitive advantage. It's also what makes reporting on the business genuinely hard.

SANDOW's media stack is built for a specific kind of business: high-end editorial, sponsored content for design brands, programmatic display for premium advertisers, and Pinterest as a primary discovery channel. The tools that power that stack are not the same tools most off-the-shelf analytics platforms know how to talk to.

Sponsored content runs through a specialist native ad platform. Programmatic runs through a premium DSP. Email and newsletter analytics live in a dedicated newsletter ad-serving tool. Pinterest needs both organic post data and paid ads data, which most tools either ignore or treat as separate worlds. Layered on top: the usual social, web, and ad server sources for everything else.

Building a coherent picture across that stack used to require pulling exports from each tool and manually stitching them together. Worse, when SANDOW wanted to report on a single creative campaign that spanned a Facebook ad, a Nativo article, and a Pinterest post, there was no way to view those three things as one unit. Each platform reported on its own slice. The customer never saw the whole.

Native integrations for the platforms others skip

Momently built first-class integrations across the platforms that matter for premium media: Nativo, Simpli.fi, Passendo, Google Ad Manager, and Pinterest with both organic board metrics and paid ads metrics from the Pinterest Ads APIs. Combined with the standard set (Instagram, Facebook and Meta Ads, LinkedIn and LinkedIn Ads, Google Ads, GA4, and Momently's own crawler for sponsored pages), SANDOW now runs every analytics source the business uses in a single workspace. That is 14 platforms and more than 160 connected sources across Interior Design, Luxe Interiors + Design, Metropolis, and Design Milk.

Combo Sections: cross-platform creative as one unit

SANDOW's biggest reporting need was being able to group related media items across platforms into a single reportable unit. A Facebook ad linked to a Nativo article, and a Pinterest post promoting the same campaign, should report as one thing. Momently built the "Combo Section" feature specifically for this: group any media items from any platforms into a single section, with rolled-up metrics, and have them count toward the overall campaign totals.

Custom metrics that match how SANDOW thinks

Standard metrics didn't cover everything SANDOW needed to report on. The team uses a mix of manual-entry custom metrics and formula-based metrics built in Momently to capture the numbers that matter to their business. They also build topic-level GA4 dashboards to slice editorial performance by content category.

A product team that ships on demand

Over nearly two years of close collaboration, the Momently team has shipped feature after feature in direct response to SANDOW's requests, from Nativo API enhancements to stay below rate limits, to Pinterest paid metrics, to section-hiding controls, to Combo Sections themselves. The relationship works less like a vendor and more like an extension of SANDOW's own product team.

SANDOW now runs every part of its analytics stack out of one Momently workspace. Sponsored content, programmatic, social, newsletters, and editorial are joinable in the same dashboards and reportable in the same templates. Cross-platform campaigns, the kind SANDOW exists to sell, can finally be measured the way they're sold: as integrated units, not isolated channels.

The scale shows in the numbers. In under two years the workspace has reported more than 1,200 campaigns for more than 800 advertisers, nearly every one with its own report, with more than a hundred sponsored Pinterest boards tracked alongside native, social, and display placements. The pace keeps climbing. The first nine months of 2026 already outran all of 2025.

Just as importantly, when SANDOW needs something the platform doesn't do yet, the answer is "we'll ship it" and not "submit a feature request." That speed of partnership is what turns analytics from a cost center into a competitive advantage.