When a national airline sponsored the Games, every channel landed in one report

ZoomerMedia's branded content studio ran a national airline's Olympic and Paralympic sponsorship program across four channel types: a branded article, organic social, paid social, and member newsletters. Ten placements, five platforms, one Momently report.

Before Momently, a program like this meant stitching screenshots and CSV exports from four different dashboards into a deck. Every channel had its own numbers, its own timeline, and its own export format, and the deck was stale the day it was sent.

One live link for the client

The sales team shared a single live report link. The client saw the article, the posts, the ads, and the newsletter sends in one place, with every metric on the same timeline.

The numbers held up in every channel

Newsletter unique open rates ran about ten points above the typical media newsletter, landing in the top quarter of publisher programs. And about 1 in 4 openers clicked through to the content, roughly triple the typical click-to-open for consumer media newsletters. Delivery was effectively perfect across every send.

The paid flights, the branded article, and organic social rounded out the full-funnel picture in the same view, every channel on the same timeline as the newsletter sends.

The program renewed from the Olympic flight to the Paralympic flight, and the second campaign reported through the same link, the same way, with zero additional reporting work. A program this size normally earns a dedicated reporting analyst. Here it earned a bookmark.