Google Ad Manager
Metrics
Learn more about Google Ad Manager metrics that matter the most to you and your clients.
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Metrics
Impressions
Total impressions
Measurable Impressions
Number of impressions that were measurable by Active View
Viewable Impressions
Number of impressions on the site that were viewable
Eligible Impressions
Number of impressions that were eligible to measure view-ability
Total Clicks
Total clicks served by Ad Manager, AdSense and Ad Exchange
Total CTR
A percentage showing how often people who see your ad end up clicking it
Video viewership
Video Start
Number of times that a video is started
Video First Quartile
Number of times that a video plays to 25% of its length
Video Midpoint
Number of times that a video is played until the middle of its view length
Video Third Quantile
Number of times that a video plays to 75% of its length
Video Complete
Number of times that a video plays to its completion
Video Average View Rate
Percentage of a video that is watched by a user