Integrations Advertising
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Nativo reporting and ROAS dashboards

Bring Nativo native advertising performance into client-ready reports, from impressions and viewability through attention time and spend.

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130+
metrics in the catalog
12
breakdown dimensions
Automatic sync
refresh cadence
API key
connection

WHAT YOU CAN BUILD

Nativo data, built for client reporting

Prove native attention to advertisers

Native ads sell on attention, not just impressions. Pull Average Time on Content, Scroll Depth, and Engagement Rate next to spend so advertisers see exactly how long readers stayed with sponsored content, in one branded report instead of a Nativo export.

Roll up Nativo across every client

Agencies running Nativo for multiple advertisers can stack each account into a single multi-client view. Compare Conversions, CTR, and eCPM side by side, then send each client only their own white-label dashboard.

Report video and pre-roll completion in plain terms

Translate Video First Quartile, Midpoint, Third Quartile, and Completes into clean funnel cards. Add Pre-Roll Views and Pre-Roll CTA so brand teams understand drop-off without parsing raw quartile counts.

Show the real cost of every campaign

Bring Gross Budget Spent, Media Budget Spent, Platform Fees, Agency Fees, and Data Fees into one spend view, then schedule a monthly PDF so finance and account leads always have the same numbers.

METRICS & DIMENSIONS

Every Nativo metric, ready to chart

130+ Nativo metrics, categorized and ready to drop into any dashboard or report. A representative set:

Display reach and viewability

  • Impressions
  • Standard Impressions
  • Viewable Impressions
  • Clicks
  • CTR
  • CTR (Standard)
  • vCTR (Viewable)

Article reach

  • Unique Users
  • Page Views
  • Direct Views
  • Earned Views
  • Paid Views
  • Page Rendered

Display conversions and CTAs

  • Conversions
  • Conversions Value
  • Click Through Conversions
  • View Through Conversions
  • CTA Clicks
  • Asset Clicks
  • CTA Rate

Article engagement and attention

  • Time on Page
  • Average Time on Content
  • Scroll Depth
  • Engagements
  • Engagement Rate
  • Engaged CTR
  • Views to 15 Seconds
  • Views to 30 Seconds
  • Shares
  • Story Completion Rate

Content view depth

  • View Depth 25%
  • View Depth 50%
  • View Depth 75%
  • View Depth 100%

Video reach and completion

  • Video Views
  • Video Starts
  • Video First Quartile
  • Video Midpoint
  • Video Third Quartile
  • Video Completes
  • Video Completion Rate (VTR)
  • Video Viewable Impressions

Video interaction

  • Video Unmute Rate
  • Video Pauses
  • Video Resumes
  • Video Fullscreen
  • Video Mute
  • Video Unmute

Pre-roll video

  • Pre-Roll Viewable Impressions
  • Pre-Roll Views
  • Pre-Roll Video Starts
  • Pre-Roll Clicks
  • Pre-roll CTA

Spend and cost efficiency

  • CPM
  • CPA
  • Effective Cost Per Click (eCPC)
  • Effective Cost Per Thousand (eCPM)
  • Effective Viewable Cost Per Thousand (eVCPM)
  • Gross Budget Spent
  • Media Budget Spent
  • Gross Budget Spent Percent
  • Platform Fees
  • Agency Fees
  • Data Fees

Widget engagement

  • CPE Events
  • Widget CTA
  • Widget Event 1
  • Widget Event 2
  • Widget Event 3

Break any metric down by

DateCampaignCreativeCountryRegionPublisherPlatform TypeAd TypeSectionVerticalAdvertiserCategory
VIEW FULL METRIC REFERENCE

WHY MOMENTLY

Momently vs native Nativo reports

Native Nativo
Nativo in Momently
Pull a separate Nativo export for each advertiser and reformat it by hand
Connect once and roll every Nativo account into one branded, multi-client view
Attention and spend live on different screens in the Nativo console
Average Time on Content, Scroll Depth, and Gross Budget Spent sit on one card
Video and pre-roll quartiles show as raw counts
Quartile and completion metrics render as clean funnel and rate visuals
No native way to send a scheduled, white-label report to clients
Schedule branded PDF or live-link Nativo reports on a recurring cadence

CONNECT IN MINUTES

Connect your Nativo account in three steps

Nativo connects through API key. Data flows in automatically and stays in sync.

1

Add Nativo as a source

In your Momently workspace, open Settings, then Sources. Click Add Source and select Nativo from the advertising integrations.

2

Enter your Nativo API key

Paste your Nativo API key to authorize the connection, then pick the campaigns you want Momently to track.

3

Let Momently sync and backfill

Momently begins syncing automatically and backfills your historical Nativo data on the first connection, so dashboards and scheduled reports populate right away.

FAQ

Nativo reporting, answered

Pairs well with

Native Content Crawler

Crawl every article on your site, enrich it with AI, and turn your editorial output into the content dimensions that power reporting across all your other sources.

Teads

Pull every Teads video event, from impression to complete, into client-ready reports your team can schedule and white-label.

StackAdapt

Pull every StackAdapt programmatic metric into branded, client-ready reports, from impressions and CTR through ROAS, video completions, and audio playthrough.

Google Ad Manager

Pull your programmatic and direct-sold ad revenue from Google Ad Manager into client-ready reports, alongside the content and audience numbers that drive it.
See all integrations

GET STARTED

Ready to put Nativo alongside your other data?

Connect Nativo in under a minute. Free to try, no credit card required.

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