Google Ad Manager reporting and ROAS dashboards
Pull your programmatic and direct-sold ad revenue from Google Ad Manager into client-ready reports, alongside the content and audience numbers that drive it.
WHAT YOU CAN BUILD
Google Ad Manager data, built for client reporting
Tie ad revenue back to content
Put Total Line Item Level Revenue and Total Impressions next to article and topic performance so clients see which stories actually monetized, not just which got traffic.
White-label yield reports for each property
Break GAM delivery out by Order, Advertiser, and Line Item, brand the report with your logo, and send a scheduled PDF or a live link to each publisher you manage.
Watch viewability and fill across the portfolio
Track Active View Viewable Impressions Rate and Total Unfilled Impressions across every network in one roll-up, so you can flag underperforming inventory before the client does.
Show programmatic versus direct in one view
Combine Ad Exchange Line Item Revenue, Programmatic Match Rate, and Ad Server Total Revenue to explain where demand is coming from and where the headroom is.
METRICS & DIMENSIONS
Every Google Ad Manager metric, ready to chart
50+ Google Ad Manager metrics, categorized and ready to drop into any dashboard or report. A representative set:
Delivery and revenue totals
- Total Impressions
- Clicks
- CTR
- Total Line Item Level Revenue
- Total Active View Revenue
- Total Code Served Count
- Total Unfilled Impressions
Active View viewability
- Active View Eligible Impressions
- Active View Measurable Impressions
- Active View Measurable Impressions Rate
- Active View Viewable Impressions
- Active View Viewable Impressions Rate
- Active View Average Viewable Time
Ad server performance
- Ad Server Impressions
- Ad Server Begin to Render Impressions
- Ad Server Clicks
- Ad Server CPM and CPC Revenue
- Ad Server CPD Revenue
- Ad Server Total Revenue
- Ad Server Active View Viewable Impressions Rate
Ad Exchange and programmatic
- Ad Exchange Line Item Impressions
- Ad Exchange Line Item Clicks
- Ad Exchange Line Item Revenue
- Ad Exchange Lift Earnings
- Total Programmatic Eligible Ad Requests
- Programmatic Responses Served
- Programmatic Match Rate
AdSense earnings
- AdSense Line Item Impressions
- AdSense Line Item Revenue
- AdSense Active View Viewable Impressions
- AdSense Active View Average Viewable Time
Video ad engagement
- Video Start
- Video First Quartile
- Video Midpoint
- Video Third Quartile
- Video Complete
- Video Completion Rate
- Video Average View Rate
- Video Average View Time
Audience reach
- Unique Reach
- Unique Reach Impressions
Break any metric down by
WHY MOMENTLY
Momently vs native Google Ad Manager reports
CONNECT IN MINUTES
Connect your Google Ad Manager account in three steps
Google Ad Manager connects through Google OAuth (read-only). Data flows in automatically and stays in sync.
Open Sources and add Google Ad Manager
In your workspace go to Settings, then Sources, click Add Source, and choose Google Ad Manager.
Sign in with Google and grant read-only access
Authenticate with the Google account that has access to your Ad Manager network. Momently requests read-only access and never modifies your line items, orders, or ad serving setup.
Select your network and start reporting
Pick the Ad Manager network you want to connect, and your impressions, revenue, viewability, and video metrics flow into dashboards and reports.
FAQ
Google Ad Manager reporting, answered
Pairs well with
Google Ads
Pull paid search, display, and video performance into the same client report as your organic and social data, with spend, conversions, and ROAS broken out by campaign.
Nativo
Bring Nativo native advertising performance into client-ready reports, from impressions and viewability through attention time and spend.
Teads
Pull every Teads video event, from impression to complete, into client-ready reports your team can schedule and white-label.
Google Analytics 4
Pull GA4 sessions, engaged sessions, and engagement rate into the same branded report as your social, ad, and email numbers, ready for clients.
GET STARTED
Ready to put Google Ad Manager alongside your other data?
Connect Google Ad Manager in under a minute. Free to try, no credit card required.