Integrations Advertising
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Google Ad Manager reporting and ROAS dashboards

Pull your programmatic and direct-sold ad revenue from Google Ad Manager into client-ready reports, alongside the content and audience numbers that drive it.

50+
metrics in the catalog
12
breakdown dimensions
Automatic sync
refresh cadence
Google OAuth (read-only)
connection

Google Ad Manager data, built for client reporting

Tie ad revenue back to content

Put Total Line Item Level Revenue and Total Impressions next to article and topic performance so clients see which stories actually monetized, not just which got traffic.

White-label yield reports for each property

Break GAM delivery out by Order, Advertiser, and Line Item, brand the report with your logo, and send a scheduled PDF or a live link to each publisher you manage.

Watch viewability and fill across the portfolio

Track Active View Viewable Impressions Rate and Total Unfilled Impressions across every network in one roll-up, so you can flag underperforming inventory before the client does.

Show programmatic versus direct in one view

Combine Ad Exchange Line Item Revenue, Programmatic Match Rate, and Ad Server Total Revenue to explain where demand is coming from and where the headroom is.

Every Google Ad Manager metric, ready to chart

50+ Google Ad Manager metrics, categorized and ready to drop into any dashboard or report. A representative set:

Delivery and revenue totals

  • Total Impressions
  • Clicks
  • CTR
  • Total Line Item Level Revenue
  • Total Active View Revenue
  • Total Code Served Count
  • Total Unfilled Impressions

Active View viewability

  • Active View Eligible Impressions
  • Active View Measurable Impressions
  • Active View Measurable Impressions Rate
  • Active View Viewable Impressions
  • Active View Viewable Impressions Rate
  • Active View Average Viewable Time

Ad server performance

  • Ad Server Impressions
  • Ad Server Begin to Render Impressions
  • Ad Server Clicks
  • Ad Server CPM and CPC Revenue
  • Ad Server CPD Revenue
  • Ad Server Total Revenue
  • Ad Server Active View Viewable Impressions Rate

Ad Exchange and programmatic

  • Ad Exchange Line Item Impressions
  • Ad Exchange Line Item Clicks
  • Ad Exchange Line Item Revenue
  • Ad Exchange Lift Earnings
  • Total Programmatic Eligible Ad Requests
  • Programmatic Responses Served
  • Programmatic Match Rate

AdSense earnings

  • AdSense Line Item Impressions
  • AdSense Line Item Revenue
  • AdSense Active View Viewable Impressions
  • AdSense Active View Average Viewable Time

Video ad engagement

  • Video Start
  • Video First Quartile
  • Video Midpoint
  • Video Third Quartile
  • Video Complete
  • Video Completion Rate
  • Video Average View Rate
  • Video Average View Time

Audience reach

  • Unique Reach
  • Unique Reach Impressions

Break any metric down by

DateLine Item NameLine Item TypeOrder NameCreative NameCreative Size TypeCreative TypeCountry NameDevice Category NameNetwork NameChannel NameAd Type Name
VIEW FULL METRIC REFERENCE

Momently vs native Google Ad Manager reports

Native Google Ad Manager
Google Ad Manager in Momently
Revenue and impressions live in Ad Manager, separate from your content and audience analytics.
GAM revenue sits in the same report as content and traffic, so you can prove which stories earned the money.
Reports are Google-branded and built per network inside the Ad Manager UI.
White-label every report with your own branding and roll multiple networks into one client view.
Sharing means exporting a file or granting console access to the client.
Send a scheduled PDF or a live link, no Google login required for the recipient.
Cross-source yield analysis means stitching exports together by hand.
Combine Ad Exchange, ad server, AdSense, and video metrics with other ad and analytics sources automatically.

Connect your Google Ad Manager account in three steps

Google Ad Manager connects through Google OAuth (read-only). Data flows in automatically and stays in sync.

1

Open Sources and add Google Ad Manager

In your workspace go to Settings, then Sources, click Add Source, and choose Google Ad Manager.

2

Sign in with Google and grant read-only access

Authenticate with the Google account that has access to your Ad Manager network. Momently requests read-only access and never modifies your line items, orders, or ad serving setup.

3

Select your network and start reporting

Pick the Ad Manager network you want to connect, and your impressions, revenue, viewability, and video metrics flow into dashboards and reports.

Google Ad Manager reporting, answered

Ready to put Google Ad Manager alongside your other data?

Connect Google Ad Manager in under a minute. Free to try, no credit card required.