X Ad Manager reporting and ROAS dashboards

Momently pulls the seven core paid metrics from X Ad Manager: Impressions, Engagements, Clicks, Spend, CPE (cost per engagement), CTR (click-through rate), and Conversions. Spend, impressions, engagements, clicks, and conversions are summed over the period, while CPE and CTR are averaged.

They cover two different surfaces. The Twitter / X integration tracks organic post performance, likes, retweets, replies, profile clicks, video playback, and the organic and paid splits on your own tweets. X Ad Manager is the paid side: it reports campaign spend, CPE, CTR, and conversions from your X advertising account. Use X Ad Manager for media buying reports and Twitter / X for organic content performance. Many publishers connect both.

Through X Ads OAuth. You authorize Momently from X to read your ad account data, so there are no API keys or tokens to copy and paste. You then select which connected ad account to sync.

Yes. X Ad Manager data supports two breakdowns: by Campaign, for per-campaign performance, and by Date, for a daily trend of any metric over the reporting period.

X Ads data refreshes automatically once the source is connected, and your historical data is backfilled on the first sync so reports cover past flights from day one.

Yes. X Ad Manager metrics sit in the same reporting layer as your other advertising sources, so you can add them to branded reports, schedule PDF recaps, share live report links, and roll campaigns up across multiple clients.

Yes. Conversions are one of the seven synced metrics and represent conversion events attributed to your X ads, reported as a sum over the period and breakable down by campaign and date.