What is the difference between the Facebook Ads and Facebook integrations in Momently?

Facebook Ads is the paid integration: it pulls insights from your Facebook Ad Manager (ad accounts), so you get spend, CPM, CPC, CTR, purchase ROAS, frequency, and the full conversion funnel by campaign and ad set. The Facebook integration is organic: it pulls Facebook Page insights, post performance, reach, and engagement. Connect both to see paid budget and organic audience side by side on one dashboard.

How does Momently connect to Facebook Ads?

Through a Facebook Business OAuth flow. You are redirected to Facebook and grant Momently read-only access to your ad account insights. There are no manual API keys or tokens to paste, and Momently cannot change campaigns, budgets, or creative.

Which Facebook Ads metrics can I report on?

The schema covers 300+ metrics: delivery and cost (impressions, reach, frequency, spend, CPM, CPC, CTR), clicks and engagement, the full conversion and lead set including Meta Pixel events, revenue and ROAS variants (purchase ROAS, website purchase ROAS, mobile app purchase ROAS), video plays at 25 through 100 percent and ThruPlay, plus brand metrics like estimated ad recall.

What breakdowns does Facebook Ads support?

You can break performance down by date, campaign, ad set, ad, country, age and gender, device platform, publisher platform, placement position, hour of day, and action device, so you can isolate exactly where spend converts.

Can I report across multiple Facebook ad accounts at once?

Yes. Select multiple ad accounts when you connect, and roll them up across clients in a single dashboard or report. This is built for agencies and publishers managing many Meta accounts.

How often does Facebook Ads data refresh?

Momently syncs your ad account insights automatically after you connect, then keeps them current on an ongoing basis. There is nothing to refresh by hand.

Can clients see Facebook Ads results without a Momently login?

Yes. Build a dashboard or report and share it as a white-label live link or scheduled PDF. Clients see spend, ROAS, and the conversion funnel on your branding without needing an account.

Integrations Advertising

Facebook Ads reporting and ROAS dashboards

Pull spend, ROAS, reach, and the full conversion funnel from your Meta ad accounts into client-ready dashboards and scheduled reports.

Get a Demo Setup guide →

300+

metrics in the catalog

breakdown dimensions

Automatic sync

refresh cadence

Facebook Business OAuth

connection

WHAT YOU CAN BUILD

Facebook Ads data, built for client reporting

Cross-client paid social roll-ups

Connect every managed Meta ad account and roll spend, ROAS, and conversions into one agency view. Filter by campaign or ad set to see which clients are profitable this month without logging into each Ads Manager separately.

Paid versus organic on one page

Drop Facebook Ads spend and reach next to organic Facebook Page performance in a single dashboard, so a publisher can see exactly what budget bought on top of the audience they already reach.

Branded ROAS and funnel reports

Schedule white-label PDF or live-link reports that show spend, CPM, CTR, and purchase ROAS by campaign. Clients get the conversion story and the revenue back, on your logo, on a cadence you set.

Audience and placement breakdowns

Break spend and conversions down by country, age and gender, publisher platform, and placement position to prove where budget converts and where to cut, then export the breakdown straight into the client deck.

METRICS & DIMENSIONS

Every Facebook Ads metric, ready to chart

300+ Facebook Ads metrics, categorized and ready to drop into any dashboard or report. A representative set:

Delivery and cost

Impressions
Reach
Frequency
Spend
Social spend
CPM (cost per 1,000 impressions)
CPC (cost per click)
CTR (click-through rate)
Full-view impressions
Full-view reach
Marketing messages delivered

Clicks and engagement

Clicks (all)
Inline link clicks
Outbound clicks
Unique clicks
Unique link clicks
Unique inline link clicks
Unique outbound clicks
Inline post engagement
Page engagement
Post engagement
Post reactions
Comments
Photo views
Landing page views

Conversions and leads

Unique conversions
Leads
Grouped leads
Onsite lead conversions
Pixel purchases
Pixel add to cart
Pixel initiate checkout
Pixel complete registration
Pixel view content
Pixel add payment info
Pixel leads
Onsite purchases
Subscriptions started
Schedule completions

Return on ad spend and revenue

Purchase ROAS
Website purchase ROAS
Mobile app purchase ROAS
Purchase conversion value
Add to cart value
Initiate checkout value
Complete registration value
Lead value
Subscription value
Omni purchase value
Omni add to cart value
Landing page view value

Video performance

3-second video views
15-second video views
30-second video views
ThruPlay views
Continuous 2-second video views
Video plays at 25%
Video plays at 50%
Video plays at 75%
Video plays at 95%
Video plays at 100%
Average video watch time

App, messaging and brand

App installs
Mobile app installs
Omni app installs
Messaging conversations started (7d)
Messaging first replies
Messaging new subscribers
Estimated ad recallers
Estimated ad recall rate
Instant experience clicks to open
Instant experience clicks to start
Canvas average view time
Canvas average view percent

Break any metric down by

DateAccountsCampaign NameCampaign ObjectiveAd SetCreative Object TypeCountryAgeGenderDevice PlatformImpression DeviceConversion Device

VIEW FULL METRIC REFERENCE

WHY MOMENTLY

Momently vs native Facebook Ads reports

Native Facebook Ads

Facebook Ads in Momently

One ad account per Ads Manager view, manual switching between clients

Many Meta ad accounts rolled up across clients in one dashboard

Paid insights live separately from your organic Page and other channels

Facebook Ads spend and ROAS sit next to organic Facebook, Instagram, and GA4 on one page

Exports are raw CSVs you reformat into a client deck

White-label PDF and live-link reports on your branding, on a schedule

Breakdowns reset each session and are tied to one account

Saved campaign, placement, country, and age + gender breakdowns reusable across accounts

CONNECT IN MINUTES

Connect your Facebook Ads account in three steps

Facebook Ads connects through Facebook Business OAuth. Data flows in automatically and stays in sync.

Add the source

In your workspace go to Settings then Sources, click Add Source, and select Facebook Ad Manager from the Advertising category.

Authenticate with Facebook Business OAuth

You are redirected to Facebook to grant Momently read-only access to your ad account insights. Momently never modifies campaigns, budgets, or creative.

Pick ad accounts and sync

Select the ad account or accounts you want to connect. Momently begins pulling spend, reach, conversions, and ROAS automatically and keeps them current.

FAQ

Facebook Ads reporting, answered

Pairs well with

Facebook

Pull organic Facebook Page insights into clean, branded reports your clients actually read, from post reach down to per-reaction breakdowns.

Instagram

Pull organic and promoted Instagram performance across photos, reels, stories, and account growth into client-ready reports that update on their own.

Google Ads

Pull paid search, display, and video performance into the same client report as your organic and social data, with spend, conversions, and ROAS broken out by campaign.

Google Analytics 4

Pull GA4 sessions, engaged sessions, and engagement rate into the same branded report as your social, ad, and email numbers, ready for clients.

See all integrations

GET STARTED

Ready to put Facebook Ads alongside your other data?

Connect Facebook Ads in under a minute. Free to try, no credit card required.

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