Facebook reporting and audience dashboards

The Facebook integration covers your organic Facebook Page: post reach, impressions, engagements, reactions, video views, and follower growth, plus the promoted (boosted post) metrics attributed back to each post. The Facebook Ads integration covers your paid ad account: campaign and ad-set spend, CPM, conversions, and ad-level delivery. Connect both if you run organic content and paid campaigns and want them reported separately.

Through Facebook Business OAuth. You authorize Momently from Settings > Sources, grant read access to your Page insights, and choose which Pages to sync. There are no API keys or tokens to manage manually.

Over 100 metrics, including impressions and reach with organic, paid, and viral splits, engagements broken out as organic versus promoted, the six individual reactions (like, love, wow, haha, sorry, anger), the full clicks family, deep video metrics, and Page-level audience growth such as followers, new follows, and CTA clicks.

Yes. Facebook Pages tracks organic engagement alongside promoted engagement attributed from the boosting ad, plus promoted spend and cost per engagement, so a single post shows its true organic baseline next to what boosting contributed.

Yes. Connect every Page a client owns and roll them up into one dashboard, or break any card down by the Account dimension to compare Pages side by side. This is built for agencies and publishers managing many Pages.

Facebook Pages data refreshes automatically. When you first connect a Page, Momently backfills your historical insights so reports have context from day one.

Yes. Beyond post type and tags, Momently can break posts down by AI-classified dimensions such as content goal, post format, CTA type, and sentiment, plus a content taxonomy and extracted entities like brands and people, so you can report on which kinds of content perform best.