Instagram reporting and audience dashboards
Pull organic and promoted Instagram performance across photos, reels, stories, and account growth into client-ready reports that update on their own.
WHAT YOU CAN BUILD
Instagram data, built for client reporting
Separate organic from boosted on every post
Instagram blends paid boosts into headline numbers. Momently keeps Organic Impressions, Organic Reach, and Organic Engagement next to their Promoted counterparts and Promoted Spend, so clients see exactly what the boost budget bought versus what earned reach on its own.
Report reels and stories the way they actually perform
Break performance out by Media Type and put reel Plays, Organic Unique Plays, and story Taps Forward, Exits, and Replies on the same page. Show which format is carrying the account instead of one flattened engagement number.
Roll up every client account into one branded report
Agencies running multiple Instagram Professional accounts can combine them under your logo and colors, then ship a scheduled PDF or a live link each month. No screenshots from Instagram Insights, no manual copy and paste.
Track follower growth against content effort
Pair Total Followers, New Followers, and Unfollows with the posts and reels published in the same window. Date breakdowns make it clear whether a content push moved audience growth or just impressions.
METRICS & DIMENSIONS
Every Instagram metric, ready to chart
60+ Instagram metrics, categorized and ready to drop into any dashboard or report. A representative set:
Post performance
- Impressions
- Reach
- Engagement
- Engagements %
- Engagement Rate by Reach
- Engagement Rate by Views
- Likes
- Comments
- Shares
- Saved
Profile and discovery
- Profile Visits
- Profile Activity
- Follows
- Interactions
Video and reels
- Video Views
- Plays
- Organic Plays
- Organic Replays
- Organic Unique Plays
- Organic Interactions
Stories
- Exits
- Replies
- Taps Forward
- Taps Back
- Swipe Forward
- Swipe Back
- Swipe Up
- Automatic Forward
Organic breakdown
- Organic Impressions
- Organic Reach
- Organic Engagement
- Organic Likes
- Organic Comments
- Organic Shares
- Organic Saved
Promoted and paid boost
- Promoted Impressions
- Promoted Reach
- Promoted Spend
- Cost per engagement
- Promoted Engagement
- Promoted Likes
- Promoted Clicks
- Promoted Video Views
- Promoted Video Plays
Account growth
- Total Followers
- New Followers
- Unfollows
- Accounts Engaged
- Account Reach
- Reach (Followers)
- Reach (Non-Followers)
- Total Interactions
- Profile Link Taps
Break any metric down by
WHY MOMENTLY
Momently vs native Instagram reports
CONNECT IN MINUTES
Connect your Instagram account in three steps
Instagram connects through Facebook Business OAuth. Data flows in automatically and stays in sync.
Add Instagram as a source
In your workspace go to Settings, then Sources, click Add Source, and select Instagram.
Authenticate through Facebook Business
Instagram insights are accessed through the Facebook API, so you connect via Facebook Business OAuth using the account that manages your Instagram Professional profile.
Pick your accounts and let it backfill
Select the Instagram account or accounts linked to your Facebook Page. Momently begins syncing automatically and backfills your historical data on first connect.
FAQ
Instagram reporting, answered
Pairs well with
Pull organic Facebook Page insights into clean, branded reports your clients actually read, from post reach down to per-reaction breakdowns.
Facebook Ads
Pull spend, ROAS, reach, and the full conversion funnel from your Meta ad accounts into client-ready dashboards and scheduled reports.
TikTok
Pull your organic TikTok video performance into client-ready reports. Views, watch time, shares, and follower growth, all white-labeled and on a schedule.
YouTube
Turn YouTube channel and video analytics into client-ready reports, from views and watch time down to card and annotation engagement.
GET STARTED
Ready to put Instagram alongside your other data?
Connect Instagram in under a minute. Free to try, no credit card required.