Facebook
Metrics
Learn more about Facebook metrics that matter the most to you and your clients.
Impressions
The number of times your post entered a person's screen
Reach
The number of people who had your post enter their screen
Paid Impressions
The number of times your post entered a person's screen through paid distribution such as an ad
Paid Fan Impressions
The number of impressions for your post by people who like your Page in an Ad or Sponsored Story
Organic Impressions
The number of times your post entered a person's screen through unpaid distribution
Viral Impressions
The number of times your post entered a person's screen with social information attached. Social information displays when a person's friend interacted with you page or post
Non-Viral Impressions
The number of times your Page's post entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you page or post
Unique Paid Impressions
The number of people who had your Page's post enter their screen through paid distribution such as an ad
Unique Paid Fan Impressions
The number of people who have like your Page and saw your Page post in an Ad or Sponsored Story
Unique Organic Impressions
The number of people who had your Page's post enter their screen through unpaid distribution
Unique Viral Impressions
The number of people who had your Page's post enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post
Unique Non-Viral Impressions
The number of people who had your Page's post enter their screen. This does not include content created about your Page with social information attached
Engagements
Total number of comments, reactions, clicks and shares
Reactions
The number of times people have engaged with your posts through like, love, wow, haha, sorry and anger.
Clicks
Total number of clicks on a post
Shares
Total number of shares on a post
Engaged Users
The number of people who clicked anywhere in your posts
Engaged Fans
The number of people who have liked your Page and engaged with your post.
Comments
Total number of comments on a post
Likes
Total number of likes on a post
Unique Likes
Total number of people like a post
Unique Comments
Total number of people comment on a post
Unique Shares
Total number of people share a post
Link Clicks
The number of times people clicked on links in your posts without generating a story
Other Clicks
The number of times people clicked on your posts, excluding link and photo view
Photo View Clicks
The number of times people clicked on your posts photo
Unique link Clicks
The number of people clicked on links in your posts without generating a story
Unique other Clicks
The number of people clicked on your posts, excluding link and photo view
Unique other Clicks
The number of people clicked on your posts photo
Hide Clicks
The number of times people clicked on "Hide this story"
Hide All Clicks
The number of times people clicked on "Hide all posts from this page"
Report Spam Clicks
The number of times people reported the post as a spam
Unlike Page Clicks
The number of times people unliked a page
Unique Hide Clicks
The number of people clicked on "Hide this story"
Unique Hide All Clicks
The number of people clicked on "Hide all posts from this page"
Unique Report Spam Clicks
The number of people reported the post as a spam
Unlike Page Unlike Clicks
The number of people unliked a page
Like Reaction
Total number of like reaction on a post
Love
Total number of love reaction on a post
Wow
Total number of wow reaction on a post
Haha
Total number of haha reaction on a post
Sorry
Total number of sorry reaction on a post
Anger
Total number of anger reaction on a post
Average View Time
Average amount of time the video has been watched
Complete Organic Video View
The number of times your videos played from the beginning to 95%, or more, of its length, by organic reach
Unique Complete Organic Video View
The number of people who viewed your videos from the beginning to 95%, or more, of its length, by organic reach
Complete Paid Video View
The number of times your promoted videos played from the beginning to 95%, or more, of its length
Unique Complete Paid Video View
The number of people who viewed your promoted videos from the beginning to 95%, or more, of its length
Organic Video View
The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach
Unique Organic Video View
The number of people who viewed your videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach
Paid Video View
The number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds
Unique Paid Video View
The number of people who viewed your promoted videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds
Video Length
The length, in minutes, of a video post
Views
The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds
Unique Video Views
The number of people who viewed your videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds
Autoplay Video Views
The number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds
Clicked to Play Video Views
The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play
Video Views (10s)
The number of times your videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds
Unique Video Views (10s)
The number of people who viewed your videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds
Autoplay Video Views (10s)
The number of times your videos played automatically for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds
Click to Play Video Views (10s)
The number of times your videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play
Organic Video Views (10s)
The number of times your videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach
Paid Video Views (10s)
The number of times your promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds
Video Views (10s) with Sound
The number of times your videos played with sound on for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds
Video Views with Sound
The number of times your videos played with sound on for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Minutes viewed
Total number of minutes the video has been watched
Total Organic Views Time
The total time, in minutes, your videos played by organic reach
Total Page-Owned Views
The number of times your video played on your own page
Total Shared Views
The number of times your video played on users feed
Total Page-Owned Time
The time, in minutes, your video played on your own page
Total Shared Time
The time, in minutes, your video played on your own users feed