Facebook Ads
Metrics
Learn more about Facebook Ads metrics that matter the most to you and your clients.
Impressions
The number of times your ad entered a person's screen
Reach
The number of times your ad entered a person's screen
Video Views
Total number of 3-Second Video Views
Engagements
Total number of comments, reactions, clicks and shares
Reactions
Total number of reactions
Clicks
Total number of clicks on an ad
Total CTR
A percentage showing how often people who see your ad end up clicking it
Shares
Total number of shares on an adt
Comments
Total number of comments on an ad
Likes
Total number of likes on an ad
Saves
Total number of saves on an ad
Checkin
Total number of checkins
App Install
Total number of app install
App Use
Total number of app use
Credit spent
Total number of credit spent
Mobile App Install
Total number of mobile app install
Event Responses
Total number of event responses
Web Appointments
Total number of website appointments scheduled
Mobile App Appointments
Total number of mobile app appointments scheduled
Offline App Appointments
Total number of mobile offline app appointments scheduled
Appointments Scheduled
Total number of appointments scheduled
Landing Page Views
Total number of landing page views
Purchase
Total number of purchases
Add To Cart
Total number of add to cart
Complete Registration
Total number of complete registrations
View Content
Total number of view content
Initiate Checkout
Total number of initiate checkouts
Add Payment Info
Total number of Add Payment Info
Add To Wishlist
Total number of add to wishlists
Lead
Total number of leads
Subscribe
Total number of subscribes
Link Clicks
The number of times people clicked on links in your ads
Outbound Click
The number of clicks on links that take people off Facebook-owned properties.
Outbound Click
The number of clicks on page photo
Like Reaction
Total number of like reaction on a post
Love
Total number of love reaction on a post
Wow
Total number of wow reaction on a post
Haha
Total number of haha reaction on a post
Sorry
Total number of sorry reaction on a post
Anger
Total number of anger reaction on a post