What Fathom Analytics metrics does Momently report on?

Momently pulls six Fathom metrics: Views, People, Unique Views, Total Time, Average Time, and Bounce Rate. Each can be broken down by date, article title, author, section, tags, page type, and publish date.

How does Momently connect to Fathom Analytics?

Fathom connects with an API key. In Fathom go to Settings then API, copy your key, then add Fathom Analytics as a source in Momently and paste the key. No OAuth flow is required.

Does Momently change anything in my Fathom Analytics account?

No. Momently has read-only access to your Fathom data. It pulls analytics for reporting and never modifies your Fathom configuration or sites.

How often does Fathom Analytics data refresh in Momently?

Once your API key is saved, Momently begins syncing your Fathom data automatically and keeps it refreshed for your reports and dashboards.

Can I combine Fathom Analytics with other analytics sources in one report?

Yes. Because Fathom is content-keyed, its metrics blend naturally with your Native Content Crawler data and other channels, so a single article can show Fathom engagement alongside everything else in a cross-channel report.

Is Fathom Analytics reporting privacy-friendly in Momently?

Yes. Fathom is a privacy-first analytics platform, so the views, unique visitors, and time-on-page metrics you report in Momently come from cookie-free, consent-friendly tracking.

Can agencies report on multiple Fathom sites for different clients?

Yes. Each Fathom site can be its own source, and you can roll several properties into client-specific white-label PDF or live-link reports for multi-client reporting.

Integrations Analytics

Fathom Analytics reporting and analytics dashboards

Bring privacy-first Fathom Analytics into the same client reports as every other channel, keyed to the articles and authors you already track.

Get a Demo Setup guide →

metrics in the catalog

breakdown dimensions

Automatic sync

refresh cadence

API key

connection

WHAT YOU CAN BUILD

Fathom Analytics data, built for client reporting

Content performance without the cookie banner

Report Fathom Views, Unique Views, and Average Time per article in branded client reports, all from privacy-first data that needs no consent gate. Ideal for publishers who chose Fathom to stay GDPR-friendly but still need stakeholder-ready numbers.

Blend Fathom with your content crawler

Fathom is content-keyed, so its Views and Bounce Rate line up next to your Native Content Crawler data on the same article. Build one cross-channel content report instead of stitching two exports by hand.

Author and section roll-ups for editorial teams

Break Fathom engagement down by Authors, Sections, and Tags to show which writers and beats hold attention. Total Time and Average Time turn raw traffic into a real attention story for editors.

Scheduled white-label reporting for agencies

Pipe each client's Fathom site into its own scheduled PDF or live-link report. Roll multiple Fathom properties into agency-level views with consistent branding, no manual dashboard logins per client.

METRICS & DIMENSIONS

Every Fathom Analytics metric, ready to chart

6 Fathom Analytics metrics, categorized and ready to drop into any dashboard or report. A representative set:

Audience and engagement

Views
People
Unique Views
Total Time
Average Time
Bounce Rate

Break any metric down by

DatePage TypeLanguageDeviceAudience LevelArticle TypeSectionsPrimary SectionsAuthorsCreator NameContent GoalSentiment

VIEW FULL METRIC REFERENCE

WHY MOMENTLY

Momently vs native Fathom Analytics reports

Native Fathom Analytics

Fathom Analytics in Momently

Fathom dashboards live in their own tool, separate from your social, ad, and email reporting.

Fathom Views and Average Time sit in one report next to every other channel for each article.

Engagement is shown per Fathom site, not rolled up across clients or authors.

Break Fathom metrics down by author, section, and tag, and roll multiple sites into agency-level views.

Sharing means a login or a manual export to send to clients.

Schedule branded PDF and live-link reports that include Fathom data automatically.

Fathom data stays inside Fathom, isolated from your crawler and content metrics.

Content-keyed Fathom metrics blend with Native Content Crawler data on the same article.

CONNECT IN MINUTES

Connect your Fathom Analytics account in three steps

Fathom Analytics connects through API key. Data flows in automatically and stays in sync.

Create a Fathom API key

In Fathom, open Settings then API and create or copy your API key. Momently only reads your analytics data and never changes your Fathom configuration.

Add Fathom as a source in Momently

In your Momently workspace go to Settings then Sources, click Add Source, and select Fathom Analytics.

Paste the key and let it sync

Paste your API key and save. Momently begins syncing your Fathom data automatically, keyed to your existing articles and authors.

FAQ

Fathom Analytics reporting, answered

Pairs well with

Momently Analytics

First-party attention analytics built into Momently, so you can show clients how deeply people actually read your content, not just how many landed on the page.

Google Analytics 4

Pull GA4 sessions, engaged sessions, and engagement rate into the same branded report as your social, ad, and email numbers, ready for clients.

WhiteBeard

Pull every WhiteBeard newsletter send into client-ready reports, with real opens separated from Apple MPP noise and ad clicks tracked alongside editorial clicks.

Native Content Crawler

Crawl every article on your site, enrich it with AI, and turn your editorial output into the content dimensions that power reporting across all your other sources.

See all integrations

GET STARTED

Ready to put Fathom Analytics alongside your other data?

Connect Fathom Analytics in under a minute. Free to try, no credit card required.

Get Started Free Book a Demo