WhiteBeard reporting and marketing dashboards
Pull every WhiteBeard newsletter send into client-ready reports, with real opens separated from Apple MPP noise and ad clicks tracked alongside editorial clicks.
WHAT YOU CAN BUILD
WhiteBeard data, built for client reporting
Report real engagement, not inflated opens
Apple Mail Privacy Protection fires opens that never happened. Momently surfaces Real Opens and Open Rate (Real) next to the raw numbers, so the open rate you put in front of a client or advertiser reflects actual humans, not prefetch bots.
Prove ad value to newsletter sponsors
WhiteBeard separates Ad Clicks, Real Ad Clicks, and Ad Click-To-Open Rate from editorial clicks. Build a sponsor recap that shows exactly how a placement performed, with real and unique variants, then schedule it as a branded PDF after every send.
Roll up newsletter performance across clients
Agencies running WhiteBeard for several publishers can combine Recipients, Delivered, Unique Real Opens, and Click Rate into one multi-client dashboard, then hand each client a filtered live-link view of only their own newsletters.
Watch list health over time
Trend Unsubscribed, Unsubscribe Rate, Spam Complaints, and Bounce Rate by date to catch a deliverability problem before it costs you the list. Set the date dimension as your x-axis and let the report refresh on its own.
METRICS & DIMENSIONS
Every WhiteBeard metric, ready to chart
70+ WhiteBeard metrics, categorized and ready to drop into any dashboard or report. A representative set:
Send and delivery
- Number of newsletters
- Recipients
- Delivered
- Total Bounces
- Soft Bounces
- Hard Bounces
- Bounce Rate
Opens and Apple MPP
- Opened
- Unique Opened
- Real Opens
- Unique Real Opens
- Open Apple MPP
- Unique Open Apple MPP
- Automated Opens
- Open Rate
- Open Rate (Real)
- Unique Open Rate
- Unique Open Rate (Real)
Clicks and engagement
- Clicks
- Unique Clicks
- Real Clicks
- Unique Real Clicks
- Click Rate
- Click Rate (Real)
- Click-To-Open Rate
- Click-To-Open Rate (Real Clicks)
Ad clicks
- Ad Clicks
- Unique Ad Clicks
- Real Ad Clicks
- Unique Real Ad Clicks
- Ad Click Rate
- Ad Click Rate (Real)
- Ad Click-To-Open Rate
- Real Ad Click-To-Open Rate
Link-level clicks
- Link Clicks
- Unique Link Clicks
- Real Link Clicks
- Real Unique Link Clicks
- Ad Link Clicks
- Unique Ad Link Clicks
List health
- Unsubscribed
- Unsubscribe Rate
- Spam Complaints
Break any metric down by
WHY MOMENTLY
Momently vs native WhiteBeard reports
CONNECT IN MINUTES
Connect your WhiteBeard account in three steps
WhiteBeard connects through Source connection in Settings > Sources. Data flows in automatically and stays in sync.
Open Settings then Sources
In your Momently workspace, go to Settings and open the Sources tab. Click Add Source and pick WhiteBeard from the list of available integrations.
Connect your WhiteBeard account
Follow the in-app prompts to link WhiteBeard to the source. Once the connection is established, Momently starts pulling your newsletter send data into the workspace.
Confirm the source is collecting
Check the source status to verify data is flowing, then drop WhiteBeard metrics onto any dashboard or report. From there the data refreshes automatically with no manual export.
FAQ
WhiteBeard reporting, answered
Pairs well with
Campaign Monitor
Bring your Campaign Monitor email metrics into client-ready dashboards and scheduled reports, sitting right next to every other channel you run.
Klaviyo
Pull every Klaviyo campaign send, delivery, open, and click into the same branded reports your clients already read.
Sailthru
Turn every Sailthru blast, list, and revenue number into branded reports your clients and stakeholders actually read.
Mailchimp
Pull every Mailchimp send, open, click, and dollar of email revenue into branded reports your clients actually read.
GET STARTED
Ready to put WhiteBeard alongside your other data?
Connect WhiteBeard in under a minute. Free to try, no credit card required.