Integrations Email & Marketing
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Mailchimp reporting and marketing dashboards

Pull every Mailchimp send, open, click, and dollar of email revenue into branded reports your clients actually read.

32
metrics in the catalog
4
breakdown dimensions
Automatic sync, with historical backfill on first connect
refresh cadence
Mailchimp OAuth
connection

Mailchimp data, built for client reporting

Email scorecards inside the client report

Drop Open Rate, Click Rate, and Click-to-open Rate next to your paid and editorial numbers so a single Momently report covers the whole campaign instead of forcing clients into the Mailchimp dashboard.

Prove revenue, not just opens

Pair Orders, Revenue, and Spent with engagement metrics to show the dollars Mailchimp drove. Agencies use this to justify retainers and publishers use it to value their newsletter inventory.

Multi-client newsletter roll-ups

Connect each client's Mailchimp account and roll Emails Sent, Unique Clicks, and Revenue into one cross-account view, then split it back out per client with white-label scheduled PDFs.

Catch list erosion early

Track Unsubscribed, Abuse Reports, Hard Bounces, and Bounce Rate over time so deliverability problems surface in a weekly live-link report before they cost you the audience.

Every Mailchimp metric, ready to chart

32 Mailchimp metrics, categorized and ready to drop into any dashboard or report. A representative set:

Volume and delivery

  • Number of campaigns
  • Emails Sent
  • Delivered
  • Hard Bounces
  • Soft Bounces
  • Bounced
  • Syntax Errors

Engagement

  • Opened
  • Unique Opened
  • Clicks
  • Unique Clicks
  • Unique Subscriber Clicks
  • Forwards
  • Facebook Likes

List health

  • Unsubscribed
  • Abuse Reports

Performance rates

  • Delivery Rate
  • Open Rate
  • Click Rate
  • Click-to-open Rate
  • Bounce Rate
  • Unsubscribe Rate

Specified-link tracking

  • Clicks (Specified Links)
  • Click Rate (Specified Links)
  • Click-To-Open Rate (Specified Links)

Ecommerce and revenue

  • Orders
  • Revenue
  • Spent

Landing pages

  • Visits
  • Unique Visits
  • Conversions
  • Conversion Rate

Break any metric down by

DateAccountCampaign TypeContent Type
VIEW FULL METRIC REFERENCE

Momently vs native Mailchimp reports

Native Mailchimp
Mailchimp in Momently
Mailchimp reports cover one account at a time
Roll multiple Mailchimp accounts into cross-client views and split them back out per client
Email metrics live separately from your other channels
Mailchimp opens, clicks, and revenue sit beside analytics, social, and ad data in one report
Branding and layout are fixed to Mailchimp
White-label, branded PDFs and live-link reports on your own template
You log in and pull numbers manually
Scheduled, auto-refreshing reports delivered on the cadence your clients expect

Connect your Mailchimp account in three steps

Mailchimp connects through Mailchimp OAuth. Data flows in automatically and stays in sync.

1

Add Mailchimp as a source

In your Momently workspace go to Settings, Sources, click Add Source, and choose Mailchimp.

2

Authenticate with Mailchimp OAuth

You are redirected to Mailchimp to grant Momently read access. No API keys to copy, and you pick the lists and campaigns you want to connect.

3

Let the sync run

Momently backfills your history on first connect and then refreshes automatically, so opens, clicks, and revenue stay current in every dashboard and report.

Mailchimp reporting, answered

Ready to put Mailchimp alongside your other data?

Connect Mailchimp in under a minute. Free to try, no credit card required.