Mailchimp reporting and marketing dashboards
Pull every Mailchimp send, open, click, and dollar of email revenue into branded reports your clients actually read.
WHAT YOU CAN BUILD
Mailchimp data, built for client reporting
Email scorecards inside the client report
Drop Open Rate, Click Rate, and Click-to-open Rate next to your paid and editorial numbers so a single Momently report covers the whole campaign instead of forcing clients into the Mailchimp dashboard.
Prove revenue, not just opens
Pair Orders, Revenue, and Spent with engagement metrics to show the dollars Mailchimp drove. Agencies use this to justify retainers and publishers use it to value their newsletter inventory.
Multi-client newsletter roll-ups
Connect each client's Mailchimp account and roll Emails Sent, Unique Clicks, and Revenue into one cross-account view, then split it back out per client with white-label scheduled PDFs.
Catch list erosion early
Track Unsubscribed, Abuse Reports, Hard Bounces, and Bounce Rate over time so deliverability problems surface in a weekly live-link report before they cost you the audience.
METRICS & DIMENSIONS
Every Mailchimp metric, ready to chart
32 Mailchimp metrics, categorized and ready to drop into any dashboard or report. A representative set:
Volume and delivery
- Number of campaigns
- Emails Sent
- Delivered
- Hard Bounces
- Soft Bounces
- Bounced
- Syntax Errors
Engagement
- Opened
- Unique Opened
- Clicks
- Unique Clicks
- Unique Subscriber Clicks
- Forwards
- Facebook Likes
List health
- Unsubscribed
- Abuse Reports
Performance rates
- Delivery Rate
- Open Rate
- Click Rate
- Click-to-open Rate
- Bounce Rate
- Unsubscribe Rate
Specified-link tracking
- Clicks (Specified Links)
- Click Rate (Specified Links)
- Click-To-Open Rate (Specified Links)
Ecommerce and revenue
- Orders
- Revenue
- Spent
Landing pages
- Visits
- Unique Visits
- Conversions
- Conversion Rate
Break any metric down by
WHY MOMENTLY
Momently vs native Mailchimp reports
CONNECT IN MINUTES
Connect your Mailchimp account in three steps
Mailchimp connects through Mailchimp OAuth. Data flows in automatically and stays in sync.
Add Mailchimp as a source
In your Momently workspace go to Settings, Sources, click Add Source, and choose Mailchimp.
Authenticate with Mailchimp OAuth
You are redirected to Mailchimp to grant Momently read access. No API keys to copy, and you pick the lists and campaigns you want to connect.
Let the sync run
Momently backfills your history on first connect and then refreshes automatically, so opens, clicks, and revenue stay current in every dashboard and report.
FAQ
Mailchimp reporting, answered
Pairs well with
Klaviyo
Pull every Klaviyo campaign send, delivery, open, and click into the same branded reports your clients already read.
Campaign Monitor
Bring your Campaign Monitor email metrics into client-ready dashboards and scheduled reports, sitting right next to every other channel you run.
Sailthru
Turn every Sailthru blast, list, and revenue number into branded reports your clients and stakeholders actually read.
SparkPost
Turn SparkPost delivery and engagement data into client-ready email reports, from injection through clicks, bounces, and unsubscribes.
GET STARTED
Ready to put Mailchimp alongside your other data?
Connect Mailchimp in under a minute. Free to try, no credit card required.