Integrations Email & Marketing
Sailthru logo

Sailthru reporting and marketing dashboards

Turn every Sailthru blast, list, and revenue number into branded reports your clients and stakeholders actually read.

70+
metrics in the catalog
7
breakdown dimensions
Automatic sync
refresh cadence
API key
connection

Sailthru data, built for client reporting

Per-client email scorecards

Spin up a branded report for each Sailthru account you manage. Recipients, Open Rate, Click Rate, and Revenue roll up per campaign, so every client sees their own numbers with your logo on the cover.

Newsletter performance over time

Chart Number of blasts, Unique Opened, and Real Clicks by Date to show whether a flagship newsletter is gaining or losing momentum across weeks and months, not just a single send.

List health and growth monitoring

Track Active Users, Engaged Users, Net List Growth (24h), and Spam Complaints in one view so audience erosion or deliverability trouble surfaces before it dents revenue.

Revenue attribution for stakeholders

Pair Revenue and Purchase with Click-To-Open Rate per Campaign to prove which Sailthru sends drove commerce, then schedule the report as a PDF to the people who sign the budget.

Every Sailthru metric, ready to chart

70+ Sailthru metrics, categorized and ready to drop into any dashboard or report. A representative set:

Send volume and reach

  • Number of blasts
  • Recipients
  • Total Emails
  • Emailable Users

Opens and engagement

  • Opened
  • Unique Opened
  • Real Opens
  • Unique Real Opens
  • Confirmed Opens
  • Inferred Opens
  • Beacon
  • Views

Clicks

  • Clicks
  • Multiple Clicks
  • Real Clicks
  • Unique Real Clicks
  • Link Clicks
  • Unique Link Clicks
  • Real Link Clicks

Performance rates

  • Open Rate
  • Open Rate (Real)
  • Click Rate
  • Click Rate (Real)
  • Click-To-Open Rate
  • Unsubscribe Rate
  • Bounce Rate

Revenue and commerce

  • Revenue
  • Purchase
  • Pageviews

Deliverability and complaints

  • Total Bounces
  • Soft Bounces
  • Hard Bounces
  • Opt Out
  • Spam Complaints

List health and growth

  • Active Users
  • Engaged Users
  • Disengaged Users
  • Dormant Users
  • Total Subscriptions
  • List Signups (24h)
  • List Removals (24h)
  • Net List Growth (24h)
  • New Users

Specified-link clicks

  • Clicks (Specified Links)
  • Unique Clicks (Specified Links)
  • Click Rate (Specified Links)
  • Click-To-Open Rate (Specified Links)

Break any metric down by

DateAccountListModeLabelsSourceSource Signup
VIEW FULL METRIC REFERENCE

Momently vs native Sailthru reports

Native Sailthru
Sailthru in Momently
Sailthru reporting lives in one account at a time, so multi-client agencies juggle separate logins.
Every Sailthru account reports into one workspace, with white-label roll-ups across clients and platforms.
Exporting blast stats for a recurring client deck means manual pulls every cycle.
Schedule Sailthru reports as branded PDFs or live links that refresh automatically.
Email metrics stay siloed from your other paid and social channels.
Sailthru sits beside Klaviyo, Mailchimp, ad, and analytics sources in a single cross-channel report.
Native views fix the date grain and layout Sailthru gives you.
Break the same 76 metrics down by Date or Campaign and arrange them however the client wants.

Connect your Sailthru account in three steps

Sailthru connects through API key. Data flows in automatically and stays in sync.

1

Add Sailthru as a source

In your Momently workspace go to Settings > Sources, click Add Source, and select Sailthru.

2

Paste your Sailthru API key

Enter your Sailthru API key to authorize the connection, then choose the campaigns you want Momently to track.

3

Let the sync backfill

Momently begins pulling your Sailthru data automatically and backfills historical campaigns on first connect, so reports are populated from day one.

Sailthru reporting, answered

Ready to put Sailthru alongside your other data?

Connect Sailthru in under a minute. Free to try, no credit card required.