Sailthru reporting and marketing dashboards
Turn every Sailthru blast, list, and revenue number into branded reports your clients and stakeholders actually read.
WHAT YOU CAN BUILD
Sailthru data, built for client reporting
Per-client email scorecards
Spin up a branded report for each Sailthru account you manage. Recipients, Open Rate, Click Rate, and Revenue roll up per campaign, so every client sees their own numbers with your logo on the cover.
Newsletter performance over time
Chart Number of blasts, Unique Opened, and Real Clicks by Date to show whether a flagship newsletter is gaining or losing momentum across weeks and months, not just a single send.
List health and growth monitoring
Track Active Users, Engaged Users, Net List Growth (24h), and Spam Complaints in one view so audience erosion or deliverability trouble surfaces before it dents revenue.
Revenue attribution for stakeholders
Pair Revenue and Purchase with Click-To-Open Rate per Campaign to prove which Sailthru sends drove commerce, then schedule the report as a PDF to the people who sign the budget.
METRICS & DIMENSIONS
Every Sailthru metric, ready to chart
70+ Sailthru metrics, categorized and ready to drop into any dashboard or report. A representative set:
Send volume and reach
- Number of blasts
- Recipients
- Total Emails
- Emailable Users
Opens and engagement
- Opened
- Unique Opened
- Real Opens
- Unique Real Opens
- Confirmed Opens
- Inferred Opens
- Beacon
- Views
Clicks
- Clicks
- Multiple Clicks
- Real Clicks
- Unique Real Clicks
- Link Clicks
- Unique Link Clicks
- Real Link Clicks
Performance rates
- Open Rate
- Open Rate (Real)
- Click Rate
- Click Rate (Real)
- Click-To-Open Rate
- Unsubscribe Rate
- Bounce Rate
Revenue and commerce
- Revenue
- Purchase
- Pageviews
Deliverability and complaints
- Total Bounces
- Soft Bounces
- Hard Bounces
- Opt Out
- Spam Complaints
List health and growth
- Active Users
- Engaged Users
- Disengaged Users
- Dormant Users
- Total Subscriptions
- List Signups (24h)
- List Removals (24h)
- Net List Growth (24h)
- New Users
Specified-link clicks
- Clicks (Specified Links)
- Unique Clicks (Specified Links)
- Click Rate (Specified Links)
- Click-To-Open Rate (Specified Links)
Break any metric down by
WHY MOMENTLY
Momently vs native Sailthru reports
CONNECT IN MINUTES
Connect your Sailthru account in three steps
Sailthru connects through API key. Data flows in automatically and stays in sync.
Add Sailthru as a source
In your Momently workspace go to Settings > Sources, click Add Source, and select Sailthru.
Paste your Sailthru API key
Enter your Sailthru API key to authorize the connection, then choose the campaigns you want Momently to track.
Let the sync backfill
Momently begins pulling your Sailthru data automatically and backfills historical campaigns on first connect, so reports are populated from day one.
FAQ
Sailthru reporting, answered
Pairs well with
Klaviyo
Pull every Klaviyo campaign send, delivery, open, and click into the same branded reports your clients already read.
Mailchimp
Pull every Mailchimp send, open, click, and dollar of email revenue into branded reports your clients actually read.
Campaign Monitor
Bring your Campaign Monitor email metrics into client-ready dashboards and scheduled reports, sitting right next to every other channel you run.
SparkPost
Turn SparkPost delivery and engagement data into client-ready email reports, from injection through clicks, bounces, and unsubscribes.
GET STARTED
Ready to put Sailthru alongside your other data?
Connect Sailthru in under a minute. Free to try, no credit card required.