Moat reporting and ROAS dashboards
Separate real human attention from bots. Moat brings valid page views, dwell time, scroll depth, and invalid-traffic rates into every client report.
WHAT YOU CAN BUILD
Moat data, built for client reporting
Prove your traffic is human
Lead every advertiser and client deck with Moat valid page views and valid rate next to raw volume, so buyers see the audience they actually paid for, not bot-inflated counts.
Surface invalid traffic before clients do
Track IVT, GIVT, and SIVT rates over time in a live link. Spot a spike in data center traffic, spider rate, or automated browser rate early and explain it before it shows up in a reconciliation dispute.
Sell on attention, not just reach
Pair average page dwell time, total active dwell time, and median scroll depth with content performance to show genuine engagement. Attention metrics turn a flat impression report into a quality story.
Roll up traffic quality across every client
Agencies can compare valid rate, IVT rate, and average scroll depth side by side across a portfolio of publisher accounts, then schedule a white-label PDF or live dashboard per client on a fixed cadence.
METRICS & DIMENSIONS
Every Moat metric, ready to chart
33 Moat metrics, categorized and ready to drop into any dashboard or report. A representative set:
Valid traffic volume
- Moat Page Views (unfiltered)
- Moat Page Views (filtered for GIVT)
- Moat Page Views
- Moat Valid Impressions
- Moat Valid Rate
Attention and dwell time
- Moat Session Time
- Moat Avg Session Time
- Moat Avg Page Dwell Time
- Moat Median Page Dwell Time
- Moat Total Active Page Dwell Time
- Moat Time Until Scroll
Scroll behavior
- Moat Scroll Velocity
- Moat Scroll Down Velocity
- Moat Scroll Up Velocity
- Moat Average Scroll Depth
- Moat Median Scroll Depth
Invalid traffic rates
- IVT Measurable Impressions
- Moat IVT Measurable Rate
- Moat IVT Rate
- Moat GIVT Rate
- Moat SIVT Rate
- Moat IVT Impressions
Bot and fraud signals
- Moat Automated Browser Rate
- Moat Incongruous Browser Rate
- Moat Data Center Traffic Rate
- Moat Spider Rate
- Moat Excessive Activity Rate
- Moat Invalid Source Rate
- Moat Invalid Proxy Rate
Traffic anomaly signals
- Moat Non-US Traffic Rate
- Moat Outdated Browser Rate
- Moat Late Night Rate
- Moat Top of the Hour Rate
Break any metric down by
WHY MOMENTLY
Momently vs native Moat reports
CONNECT IN MINUTES
Connect your Moat account in three steps
Moat connects through Moat API key. Data flows in automatically and stays in sync.
Add Moat as a source
In your Momently workspace go to Settings, then Sources, click Add Source, and choose Moat from the catalog.
Paste your Moat API key
Enter the API key from your Moat account to authorize the connection. Momently uses it to pull your traffic-integrity and attention data through the Moat API.
Sync and backfill
Momently begins syncing automatically and backfills your historical Moat data on first connect, so valid page views, dwell time, scroll depth, and IVT rates are ready to drop into a report.
FAQ
Moat reporting, answered
Pairs well with
Momently Analytics
First-party attention analytics built into Momently, so you can show clients how deeply people actually read your content, not just how many landed on the page.
WhiteBeard
Pull every WhiteBeard newsletter send into client-ready reports, with real opens separated from Apple MPP noise and ad clicks tracked alongside editorial clicks.
Smartocto
Bring Smartocto editorial engagement and visitor loyalty data into one branded report alongside every other channel you run.
Fathom Analytics
Bring privacy-first Fathom Analytics into the same client reports as every other channel, keyed to the articles and authors you already track.
GET STARTED
Ready to put Moat alongside your other data?
Connect Moat in under a minute. Free to try, no credit card required.