What Passendo metrics does Momently report on?

Momently brings in six Passendo metrics: Number of ads, Views, Clicks, CTR, Total Revenue, and eCPM. These cover delivery, engagement, and revenue for your newsletter ad placements.

How does Momently connect to Passendo?

Momently connects with your Passendo API key. In Settings, Sources, add Passendo and paste the key. There is no OAuth flow, so the key is all you need to authorize the sync.

How often does Passendo data refresh in Momently?

Passendo data refreshes automatically once connected. When you first link the account, Momently also backfills your historical data so reports are populated from day one.

Can I break Passendo data down by campaign?

Yes. Momently supports Date and Campaign dimensions for Passendo, so you can view a daily trend or a per-campaign breakdown of views, clicks, CTR, and revenue.

Can I put Passendo metrics in white-label client reports?

Yes. Passendo views, clicks, CTR, Total Revenue, and eCPM drop into the same branded dashboards, scheduled PDFs, and live share links you already send to clients, with no Passendo logos required.

Can I combine Passendo with my other ad and email data?

Yes. Passendo sits alongside other advertising and newsletter sources in Momently, so newsletter ad revenue reports next to web display, programmatic, and social in one place.

Is there a separate Passendo dashboard, or does it use my existing reports?

Passendo feeds your existing Momently dashboards and reports. You add its metrics to any card or report rather than maintaining a standalone Passendo view.

Integrations Advertising

Passendo reporting and ROAS dashboards

Bring your Passendo newsletter ad performance into the same branded reports as the rest of your media, with views, clicks, CTR, and revenue refreshed automatically.

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metrics in the catalog

breakdown dimensions

Automatic sync

refresh cadence

API key

connection

WHAT YOU CAN BUILD

Passendo data, built for client reporting

Put newsletter ad revenue in the client report

Pull Passendo Total Revenue and eCPM into the same scheduled PDF or live link your client already reads, so email ad earnings sit beside web display and social without a separate spreadsheet export.

Track campaign delivery and engagement together

Break Passendo down by campaign to compare views, clicks, and CTR across newsletter placements, and spot which sends and advertisers are actually driving reader response.

Roll up email ad performance across multiple clients

For agencies running Passendo for several publishers, combine each account into one white-label view so revenue and CTR trends are visible across the whole book in a single dashboard.

Watch eCPM and revenue trends over time

Use the daily date breakdown to chart Total Revenue and eCPM week over week, giving you a clear read on whether newsletter inventory is pricing up or softening.

METRICS & DIMENSIONS

Every Passendo metric, ready to chart

6 Passendo metrics, categorized and ready to drop into any dashboard or report. A representative set:

Delivery

Number of ads
Views

Engagement

Clicks
CTR

Revenue

Total Revenue
eCPM

Break any metric down by

DateCampaign NameCreative TypeCreativeAdvertiser

VIEW FULL METRIC REFERENCE

WHY MOMENTLY

Momently vs native Passendo reports

Native Passendo

Passendo in Momently

Passendo revenue and CTR live in their own dashboard, separate from web and social numbers

Passendo views, clicks, CTR, Total Revenue, and eCPM sit in one report next to every other channel

Exporting newsletter ad numbers for a client means manual copy and paste each cycle

Scheduled PDFs and live links pull the latest Passendo data automatically

One Passendo login per account, no cross-client roll-up

Multiple Passendo accounts combine into a single white-label view for agencies

CONNECT IN MINUTES

Connect your Passendo account in three steps

Passendo connects through API key. Data flows in automatically and stays in sync.

Open Sources and add Passendo

In your Momently workspace go to Settings, then Sources, click Add Source, and choose Passendo from the advertising list.

Paste your Passendo API key

Enter your Passendo API key to authorize the connection. There is no OAuth step, the key alone links your account.

Pick campaigns and let it sync

Select the campaigns you want to track. Momently backfills your historical data on the first connect and then keeps views, clicks, CTR, and revenue refreshed automatically.

FAQ

Passendo reporting, answered

Pairs well with

Revive Ad Server

Pull self-hosted ad serving data out of Revive and into clean, client-ready reports without exporting a single spreadsheet.

Google Ad Manager

Pull your programmatic and direct-sold ad revenue from Google Ad Manager into client-ready reports, alongside the content and audience numbers that drive it.

Nativo

Bring Nativo native advertising performance into client-ready reports, from impressions and viewability through attention time and spend.

Campaign Monitor

Bring your Campaign Monitor email metrics into client-ready dashboards and scheduled reports, sitting right next to every other channel you run.

See all integrations

GET STARTED

Ready to put Passendo alongside your other data?

Connect Passendo in under a minute. Free to try, no credit card required.

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