Instagram
Metrics
Learn more about Instagram metrics that matter the most to you and your clients.
Impressions
Total number of times post has been seen
Reach
Total number of people that have seen a post
Saved
Total number of times post has been saved
Engagement
Total number of likes and comments on a post
Likes
Total number of likes on a post
Comments
Total number of comments on a post
Promoted Impressions
Total number of times post has been seen through Facebook ads
Promoted Reach
Total number of people that have seen a post through Facebook ads
Promoted Saved
Total number of times post has been saved through Facebook ads
Promoted Engagement
Total number of likes and comments on a post through Facebook ads
Promoted Likes
Total number of likes on a post through Facebook ads
Promoted Comments
Total number of comments on a post through Facebook ads
Impressions
Total number of times story has been seen
Reach
Total number of people that have seen the story
Exits
number of times someone exited the story
Replies
Total number of replies (IG Comments) on the story
Taps Forward
Total number of taps to see this story's next photo or video
Taps Back
Total number of taps to see this story's previous photo or video
Video Views
Total number of times video has been viewed
Impressions
Total number of times post has been seen
Reach
Total number of people that have seen a post
Saved
Total number of times post has been saved
Engagement
Total number of likes and comments on a post
Likes
Total number of likes on a post
Comments
Total number of comments on a post