Campaign Monitor
Metrics
Learn more about Campaign Monitor metrics that matter the most to you and your clients.
Recipients
A count of how many subscribers that the email was sent to
Delivered
A count of how many subscribers who received the email. (Did not bounce)
Unique Opened
A count of how many subscribers who opened the email
Clicks
A count of how many subscribers who clicked on links inside the email
Opened
A count of how many times subscribers opened their campaign email
Likes
A count of how many people liked your email campaign on Facebook
Forwards
A count of how many times the email has been forwarded
Mentions
A count of how many people mentioned your email campaign on twitter
Unsubscribed
A count of how many subscribers who clicked on unsubscribed
Bounced
A count of how many subscribers who did not receive the email due to soft or hard bounce
Spam Complaints
A count of how many subscribers who reported the email as spam
Delivery Rate
Percentage of people that received the email. (did not bounce)
Open Rate
Percentage of subscribers who opened the email
Click Rate
Percentage of subscribers who click on a link or image within the email
Unsubscribe Rate
Percentage of total subscribers that received the email and then unsubscribed
Bounce Rate
Percentage of total subscribers that did not receive the email, due to soft or hard bounce
Click-to-open Rate
Percentage of subscribers who clicked on a link; this is only of those who opened your email not all recipients