Learn more about MailChimp metrics that matter the most to you and your clients.
The total number of emails sent for this campaign
The total number of emails delivered for this campaign. (Did not bounce)
The total number of hard bounced email addresses
The total number of soft bounced email addresses
The total number of addresses that were syntax-related bounces
The total number of clicks for the campaign
The total number of unique clicks for links across a campaign
Unique Subscriber Clicks
The total number of subscribers who clicked on a campaign.
The number of Facebook likes for the campaign
The total orders for a campaign
The sum of all order totals with no deductions
The sum of all order totals minus shipping and tax totals.
The total number of unique opens
The total number of opens
How many times the campaign has been forwarded.
The total number of unsubscribed members for this campaign.
The total number of bounced emails
The number of abuse reports generated for this campaign
Percentage of people that received the email. (did not bounce)
Percentage of subscribers who opened the email
Percentage of subscribers who click on a link or image within the email
Percentage of total subscribers that received the email and then unsubscribed
Percentage of total subscribers that did not receive the email, due to soft or hard bounce
Percentage of subscribers who clicked on a link; this is only of those who opened your email not all recipients
The number of visits to this landing pages
The number of unique visits to this landing pages
Click (Landing Page)
The number of clicks to this landing pages
The percentage of people who visited your landing page and were added to your list