HubSpot
Metrics
Learn more about HubSpot metrics that matter the most to you and your clients.
Sent
The total number of sent emails
Open
The total number of unique opens
Delivered
The number of emails successfully delivered to an inbox
Bounce
The total number of bounced emails
Unsubscribed
The number of contacts who received your email and unsubscribed
Clicks
The number of unique recipients who clicked on any link in your email
Reply
The total number of replies to emails
Dropped
The number of contacts that were not sent your email
Selected
The number of contacts selected to receive this email
Spam Report
The number of contacts received your email and marked it as spam
Suppressed
The number of contacts that did not receive your email due to graymail suppression
Hard Bounced
These contacts were sent your email, but they didn’t receive it because either their address is invalid, your email hit their spam filter
Soft Bounced
Soft bounces occur when a contact’s inbox has a temporary problem
Pending
The number of emails still trying to reach a contact's inbox
Contacts Lost
The sum of contacts that have unsubscribed, marked the email as spam, or have hardbounced
Not Sent
These contacts were not sent your email
Click Ratio
Percentage of people who clicked a link in your email out of the people who were delivered your email.
Click-Through Ratio
Percentage of people who clicked a link in your email out of the people who opened your email
Delivered Ratio
The number of successful deliveries over the number of selected contacts
Open Ratio
Percentage of people who opened your email out of the people who were received your email.
Reply Ratio
Percentage of people who replied to your email out of the people who were received your email
Unsubscribed Ratio
The number of contacts that have unsubscribed over the total number of selected contacts
Spam Report Ratio
The number of contacts that mark the email as spam over the total number of selected contacts
Bounce Ratio
The number of contacts that bounced from the email over the total number of selected contacts
Hard Bounce Ratio
The number of contacts that hard bounced from the email over the total number of selected contacts
Soft Bounce Ratio
The number of contacts that soft bounced from the email over the total number of selected contacts
Contacts Lost Ratio
The number of contacts that can no longer receive emails from the portal over the total number of selected contacts.
Pending Ratio
The number of contacts that pending from the email over the total number of selected contacts
Not Sent Ratio
The number of contacts that were selected but not sent to over the total number of selected contacts
Views
The number of page views
Total Time
Total time spent on page
Views Minus Exits
Total views minus exists
New Visitor Views
Number of views generated by new visitors
Standard Views
Number of views of standard (non-AMP) pages
Exits
The number of visitors who ended their session on your website after viewing this page.
Entrances
The number of sessions on your website that started on this page
Bounces
The number of views that bounced
Non Contact Submissions
Number of submissions by non contacts
Submissions
Total number of form submissions
Leads
Total number of leads
Contacts
The number of leads generated from a form or assigned to a campaign parameter
Subscribers
Total number of subscribers
Marketing Qualified Leads
Contacts that your marketing team has qualified as ready for the sales team
Sales Qualified Leads
Contacts that your sales team has qualified as a potential customer
Opportunities
Contact who is associated with a deal
Customers
Contacts with at least one closed deal
Views Per Session
Number of views per sessions
Time Per Session
Average time per session
Leads Per View
Total number of leads per view
Submissions Per View
Total number of submissions per view
Average Time on Page
Average time spent on page
Exits Per View
Number of exists per view
New Visitor Session Rate
Number of new visitors per total visits
Session To Contact Rate
Number of contacts per total session
Contact To Customer Rate
Number of total contact per customer
Bounce Rate
Number of bounced views per total views