LinkedIn Ads
Metrics
Learn more about LinkedIn Ads metrics that matter the most to you and your clients.
Impressions
This is the count of "impressions" for Sponsored Content and "sends" for Sponsored Messaging.
Card Impressions
The number of impressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate cardImpression and impression, whereas scrolling to other cards will count as additional Card Impressions.
Video Views
A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.
Approximate Unique Impressions
The approximate reach of the campaign. The number of unique member accounts with at least one impression.
Action Clicks
The count of clicks on the action button of the Sponsored Messaging ad.
Ad Unit Clicks
The count of clicks on the ad unit displayed alongside the Sponsored Messaging ad.
Card Clicks
The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate cardClick and click, whereas scrolling to other cards and clicking will count as additional Card Click.
Clicks
The count of chargeable clicks. Despite not charging for clicks for CPM campaigns, this field still represents those clicks for which we would otherwise charge advertisers based on objective (for example, clicks to view the landing page or company page).
Comment Likes
The count of likes of a comment.
Comments
The count of comments.
Company Page Clicks
The count of clicks to view the company page.
Follows
The count of follows.
Full Screen Plays
Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode.
Landing Page Clicks
The count of clicks which take the user to the creative landing page.
Lead Generation Mail Interested Clicks
The count of Sponsored Messaging ad recipients who clicked to demonstrate interest.
Likes
The count of likes.
One Click Lead Form Opens
The count of times users opened the lead form for a One Click Lead Gen campaign.
One Click Leads
The count of leads generated through One Click Lead Gen.
Opens
The count of opens of Sponsored Messaging ads.
Other Engagements
The count of user interactions with the ad unit that do not fit into any other more specific category.
Reactions
The count of positive reactions on Sponsored Content which can capture, like, interest, praise, and other responses.
Sends
The count of sends of Sponsored Messaging ads.
Shares
The count of shares.
Text Url Clicks
The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad.
Total Engagements
The count of all user interactions with the ad unit.
Video Completions
The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
Video First Quartile Completions
The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
Video Midpoint Completions
The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
Video Starts
The count of video ads that were started by users.
Video Third Quartile Completions
The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
Video Views
A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.
Viral Card Clicks
Non-demographic pivots only. The number of viralClicks for each card of a carousel ad. The first Viral Card Click of the carousel ad results in an immediate Viral Card Click and Viral Click, whereas scrolling to other cards and clicking will count as additional Viral Card Click.
Viral Card Impressions
Non-demographic pivots only. The number of viralImpressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate Viral Card Impression and Viral Impression, whereas scrolling to other cards will count as additional viral Card Impressions.
Viral Clicks
The count of clicks on viral impressions. See viral impressions definition.
Viral Comment Likes
The count of likes on comments from viral impressions for this activity. See viral impressions definition.
Viral Comments
The count of comments from viral impressions for this activity. See viral impressions definition.
Viral Company Page Clicks
The count of clicks to view the company page from viral impressions for this activity.
Viral External Website Conversions
The count of conversions that are attributed to your ads driven by a viral event.
Viral External Website Post Click Conversions
The count of post-click conversions that are attributed to your ads driven by a viral click.
Viral External Website Post View Conversions
The count of post-view conversions that are attributed to your ads driven by a viral impression.
Viral Follows
The count of follows from viral impressions for this activity.
Viral Full Screen Plays
Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode.
Viral Impressions
The count of viral impressions for this activity. Viral impressions are those resulting from users sharing sponsored content to their own network of connections. Viral impressions are not counted as regular impressions.
Viral Landing Page Clicks
The count of clicks on viral impressions to take the user to the creative landing page.
Viral Likes
The count of likes from viral impressions for this activity.
Viral One Click Lead Form Opens
The count of times users opened the lead form for viral impressions from a Lead Gen campaign.
Viral One Click Leads
The count of leads generated through One Click Lead Gen from viral impressions for this activity.
Viral Other Engagements
The count of user interactions with viral impressions that do not fit into any other more specific category.
Viral Reactions
The count of positive reactions on viral Sponsored Content which can capture like, interest, praise, and other responses.
Viral Shares
The count of shares from viral impressions for this activity.
Viral Total Engagements
The count of all user interactions with a viral ad unit.
Viral Video Completions
The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point.
Viral Video First Quartile Completions
The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point.
Viral Video Midpoint Completions
The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point.
Viral Video Starts
The count of viral video ads that were started by users. Since viral videos are automatically played for ON_SITE, this will be the same as viralImpressions if the servingLocation is ON_SITE.
Viral Video Third Quartile Completions
The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point.
Viral Video Views
A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view.
Conversion Value In Local Currency
Non-demographic pivots only. Value of the conversions in the account's local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range.
Cost In Local Currency
Cost in the account's local currency based on the pivot and timeGranularity. For example, this would be spend by member company size per month if the pivot is MEMBER_COMPANY_SIZE and Time Granularity is MONTHLY. Cost is not adjusted for over delivery when a member demographic pivot is specified in the request.
Cost In Usd
Cost in USD based on the pivot and timeGranularity. For example, this would be spend by campaign on a given day if the pivot is CAMPAIGN and timeGranularity is DAILY. Cost is not adjusted for over delivery when a member demographic pivot is specified in the request.
External Website Conversions
The count of conversions that are attributed to your ads.
External Website Post Click Conversions
The count of post-click conversions that are attributed to your ads.
External Website Post View Conversions
The count of post-view conversions that are attributed to your ads.
Viral External Website Conversions
The count of conversions that are attributed to your ads driven by a viral event.
Viral External Website Post Click Conversions
The count of post-click conversions that are attributed to your ads driven by a viral click.
Viral External Website Post View Conversions
The count of post-view conversions that are attributed to your ads driven by a viral impression.