Twitter
Metrics
Learn more about Twitter metrics that matter the most to you and your clients.
Impressions
A count of how many times the Tweet has been viewed (not unique by user)
Likes
A count of how many times the Tweet has been liked
Quotes
A count of how many times the Tweet has been Retweeted with a new comment (message). Please note: This does not include Retweets
Retweets
A count of how many times the Tweet has been Retweeted
Favorites
A count of how many times the Tweet has been Favorited
Replies
A count of how many times the Tweet has been replied to
Clicks
A count of the number of times a user clicks anywhere on a Tweet
Link Clicks
A count of the number of times a user clicks on a URL link or URL preview card in a Tweet
Profile Clicks
A count of the number of times a user clicks the following portions of a Tweet: display name, user name, profile picture
Organic impressions
A count of how many times the Tweet has been viewed (not unique by user) from organic contexts
Organic Replies
A count of how many times the Tweet has been replied to from organic contexts
Organic Clicks
A count of the number of times a user clicks anywhere on a Tweet from organic context
Organic Link Clicks
A count of the number of times a user clicks on a URL link or URL preview card in a Tweet from organic context
Organic Profile Clicks
A count of the number of times a user clicks the following portions of a Tweet: display name, user name, profile picture from organic context
Organic Likes
A count of how many times the Tweet has been liked from organic context
Organic Retweets
A count of how many times the Tweet has been Retweeted from organic context
Paid impressions
A count of how many times the Tweet has been viewed (not unique by user) from paid contexts
Paid Replies
A count of how many times the Tweet has been replied to from paid contexts
Paid Clicks
A count of the number of times a user clicks anywhere on a Tweet from paid context
Paid Link Clicks
A count of the number of times a user clicks on a URL link or URL preview card in a Tweet from paid context
Paid Profile Clicks
A count of the number of times a user clicks the following portions of a Tweet: display name, user name, profile picture from paid context
Paid Likes
A count of how many times the Tweet has been liked from paid context
Paid Retweets
A count of how many times the Tweet has been Retweeted from paid context
Video Views
A count of how many times the video included in the Tweet has been viewed
Organic Video Views
A count of how many times the video included in the Tweet has been viewed from organic contexts
Paid Video Views
A count of how many times the video included in the Tweet has been viewed from paid contexts
Video Views (Less than 25% of video)
The number of users who watched less than a quarter of the video
Video Views (25% of video)
The number of users who watched at least a quarter of the video
Video Views (50% of video)
The number of users who watched at least half of the video
Video Views (75% of video)
The number of users who watched at least three quarter of the video
Video Views (Completed)
The number of users who watched the entire video
Organic Video Views (Less than 25% of video)
The number of users who watched less than a quarter of the video from organic contexts
Organic Video Views (25% of video)
The number of users who watched at least a quarter of the video from organic contexts
Organic Video Views (50% of video)
The number of users who watched at least half of the video from organic contexts
Organic Video Views (75% of video)
The number of users who watched at least three quarter of the video from organic contexts
Organic Video Views (Completed)
The number of users who watched the entire video from organic contexts
Paid Video Views (Less than 25% of video)
The number of users who watched less than a quarter of the video from paid contexts
Paid Video Views (25% of video)
The number of users who watched at least a quarter of the video from paid contexts
Paid Video Views (50% of video)
The number of users who watched at least half of the video from paid contexts
Paid Video Views (75% of video)
The number of users who watched at least three quarter of the video from paid contexts
Paid Video Views (Completed)
The number of users who watched the entire video from paid contexts