Unbounce
Metrics
Learn more about Unbounce metrics that matter the most to you and your clients.
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Landing Pages
Visitors
A unique count of how many people visited the page
Visits
A count of how many times the page has been viewed
clicks
The number of clicks to this pages
Total CTR
A percentage showing how often people who see your page end up clicking it
Conversion Rate
Percentage of visitors converted
Conversion Rate Delta
Variant Conversion Delta (the difference compared to the champion page)
Conversions
The number of conversion events
Form Submits
A count of how many times visitors filled and submitted the form on page