YouTube
Metrics
Learn more about YouTube metrics that matter the most to you and your clients.
Views
The number of times that a video was viewed
Red Views
The number of times that a video was viewed by YouTube Red members
Minutes Watched
The number of minutes that users watched a video
Red Minutes Watched
The number of minutes that YouTube Red members watched a video
Average View Duration
The average length, in seconds, of video playbacks
Average View Percentage
The average percentage of a video watched during a video playback.
Comments
The number of times that users commented on a video
Likes
The number of times that users indicated that they liked a video
Dislikes
The number of times that users indicated that they disliked a video
Shares
The number of times that users shared a video through the Share button
Subscribers Gained
The number of times that users subscribed to a channel
Subscribers Lost
The number of times that users unsubscribed from a channel
Added To Playlists
The number of times that videos were added to any YouTube playlists
Removed From Playlists
The number of times that videos were removed from any YouTube playlists
Annotation Impressions
The total number of annotation impressions
Annotation Clickable Impressions
The number of annotations that appeared and could be clicked
Annotation Clicks
The number of clicked annotations
Annotation CTR
The ratio of annotations that viewers clicked to the total number of clickable annotation impressions
Annotation Closable Impressions
The number of annotations that appeared and could be closed
Annotation Closes
The number of closed annotations
Annotation Close Rate
The ratio of annotations that viewers closed to the total number of annotation impressions.
Card Impressions
The number of times cards were displayed
Card Clicks
The number of times that cards were clicked
Card Click Rate
The CTR for cards, which is calculated as the ratio of card clicks to card impressions
Card Teaser Impressions
The number of times that card teasers were displayed
Card Teaser Clicks
The number of clicks on card teasers
Card Teaser Click Rate
The ratio of clicks on card teasers to the total number of card teaser impressions.